McDonald’s apologies for ‘Sundae Bloody Sundae’ advert All promotional material has been removed

(Image: Getty Images)

McDonald’s has issued an apology for a Halloween advert running in their Portugal stores using the slogan ‘Sundae Bloody Sundae’.

The poster which has caused outrage on social media was posted by a customer who spotted it in one of the fast-food outlets branches in Portgual.

Posting a photo of the advert on Twitter, the customer captioned the picture: “Portugal is cancelled.”

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Thirteen people were killed and 15 people wounded after members of the British Army’s Parachute Regiment opened fire on civil rights demonstrators in the Bogside area of Derry on Sunday 30 January 1972.

The day became known as ‘Bloody Sunday’, one the darkest days of The Troubles in NI.

A spokeswoman for McDonald’s said: “When promoting its Halloween Sundae ice cream, McDonald’s Portugal developed a local market activation for a small number of its restaurants in Portugal.

“The campaign was intended as a celebration of Halloween, not as an insensitive reference to any historical event or to upset or insult anyone in any way.

“We sincerely apologise for any offence or distress this may have caused. All promotional material has been removed from restaurants.”

With many thanks to: Belfast Live and Sheena McStravik for the original story 

Author: seachranaidhe1

About Me I studied for six months training and became certified in Exam 070-271 in May 2010 and shortly after that became certifed in Exam 070-272. I scored highly in both Exams and hope to upgrade my path to M.C.S.A. ( Server Administrator ) in the near future.I also hold Level 2 Qualifications in three subjects Microsoft Word, Microsoft Powerpoint and Microsoft Spreedsheets. I have also expereance with Web Design using Microsoft Front-Page.

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